Ash Mathews

Ash Mathews:Makeup Artist

• Los Angeles ,
• California
• 91367
• US
• 760-805-2584

Beauty Myth-Busters

Beauty Myth-Busters Provided by Make-Up Artist Ashley Lueckenhoff

Myth: If you have oily skin you don’t need to use a daily moisturizer. Truth: False • People with oily skin tend to over clean their face and not use moisturizer. However this causes your face to produce more oil and will worsen the problem of having oily and acne prone skin. • Finding a product that is specifically tailored to your skin type is the solution. Helpful Product: Murad Skin Perfecting Lotion

Myth: Concealer should be lighter than your skin tone Truth: False • Concealer should match your skin tone and blend seamlessly into your skin just like your foundation does. • The solution is buying a concealer that has peach undertones for under your eyes to combat the bluish undertones that make for tired looking eyes. Helpful Product: Benefit Erase Paste

Myth: Mature women should only wear makeup with matte finishes Truth: False • There is a difference between light shimmer and wearing glitter, eye shadows with a shimmer to them actually minimize the signs of aging by evenly dispersing the light on your face. • This was true in the 80’s when frosted makeup was in style and the products were not as finely milled as they are today. Helpful Product: Petal Essence Eye Color Trio by Aveda

Myth: Foundation should be applied all over the face Truth: False • It should only be applied to the areas that need extra coverage or evening out. These areas are typically the very center of the face: around the nose, eyes and mouth • Not only does it take up a lot of time blending foundation over the entire face but you also run the risk of getting lines on the jaw area and looking like a “head on a stick”. • As long as your foundation matches correctly spot applications are not a problem. Check the color on your jaw line not your wrist when purchasing. If you still aren’t sure if it matches ask for a small sample, store lighting is typically bad. Helpful Product: Makeup Forever HD Foundation

Myth: Split ends and damaged hair can be repaired Truth: False, however it can be treated and prevented from getting worse • Once the hair is damaged and/or has split ends frequent trims and weekly deep conditioning is the only ways to get rid of damage. • With use of the right styling products, shampoos, and conditioners damaged hair can be made to look less obvious and to prevent the hair from acquiring further damage. Helpful Product: L’Oreal Force Vector Shampoo and Conditioner and thermo heat protectant

Myth: I have to wash my hair daily Truth: False, in fact over washing your hair could be doing more harm than good. • Over washing your hair not only can cause damage but might also cause your scalp to produce more oil. For most if not all people washing the hair every other day is sufficient. • There are dry shampoos for every hair type, also feel free to wet the hair on the days that you aren’t going to wash it. • If you must wash it every day try to only shampoo your scalp and 2 inches out and only apply conditioner to the ends. Helpful Product: Baby Powder, Sexy Hair dry shampoo and Oscar Blandi dry shampoo

Makeup Makeover Polished & Pretty

Most women these days are lucky if they find time to dab on some lip gloss before heading to work in the morning. But there are occasions when a little more finesse is called for, especially with holiday season approaching. That’s why LN staffer Meredith Bush visited three of the area’s top makeup artists for a trio of fresh fall looks--and a few tips on how to recreate the magic at home.

Look 1: The Job Interview

“You’ll have more confidence, both going into an interview and on the job, if you look polished and professional, but not overdone,” says makeup artist Ashley Lueckenhoff of Dominic Michael Salon in Clayton. “The ideal look is vibrant and put-together, with no shimmer or glitter, harsh edges or colors that call attention to themselves.”

FACE: Lueckenhoff used Aveda tinted moisturizer in a medium shade, added a bit of concealer under the eyes, then followed up with Aveda bronzer in Bronze Glow and Nars blush in Deep Throat. She finished with a light dusting of pressed powder.

EYES: After lining the upper lid with dark brown pencil, Lueckenhoff softened the line by tracing over it with an eyeliner brush dipped in matching eye shadow. Staying with neutrals, she applied a soft brown shadow by Aveda on the lid and a plum-based brown, Blackberry by MAC, in the crease, then enhanced the lashes with Black Forest mascara by Aveda. She added a bit of highlighter by Three Custom Color Specialists on the brow bone.

LIPS: After lining the lips with a nude pencil by Kevin Aucoin, Lueckenhoff filled in Meredith’s lips with Blonde Venus by Nars, “a peachy nude that looks good on everyone.”

Fabulous in Five

Makeup

How do you look fresh after spending the night rocking a one-year-old? According to makeup artist and beauty blogger at www.chairsidestories.com, Ashley Lueckenhoff, minimal makeup and a few simple tricks can make a huge impact.

“Depuff your eyes quickly by keeping two spoons in your freezer. Press them underneath your eyes for as long as you can stand it to instantly make your peepers look more awake,” she said.

“Invest in a nice concealer that has a pinkish or a salmon colored hue. Use it underneath your eyes and anywhere else on your face that appears dark. I like Erase Paste by Benefit Cosmetics. Top this off with a full coverage powder such as Aveda's dual powder foundation. For color use a shimmery champagne-colored eye shadow on your eyelids, a volumizing black mascara, an all over bronzer, such as warmth by Bare Escentuals, and lipstick that is one to two shades deeper than your natural lip color. L'Oreal Colour Riche in Pink Lady is a great everyday lipstick that can also be used to add a little blush to the apples of your cheeks.”

She recommended avoiding liquid foundation and eyeliner if mornings are too hectic. In addition, if the lack of sleep is showing up in your eyes, stay away from wearing too much eye makeup, and instead, wear a bright lipstick to draw attention to your mouth instead.

Mornings are crazy with kids. If I can remember to put on pants, I give myself a pat on the back. But with these simple five-minute tips, I can face the world feeling like a million bucks.

By Nicole Plegge, lifestyle blogger for SmartParenting

Nip/Tuck/Glow: Hair and Makeup Makeovers

Dominic Michael Salon (Model: Staci Wittenauer)

Hair by Shaudi Habibi and Susie Wilga

• Staci wanted her hair cleaned up: It had layers of all different lengths, the ends were damaged, and the part down the middle looked outdated.

• For an updated look, we cut the hair shorter to get the weight off, and gave it a nice, clean, rounded look in the back.

• Since her hair is naturally wavy, we gave her tips on how to prep it with a blow-dryer and then use the flat iron.

• Staci was very gold in color before, so we added lowlights to neutralize and give her hair some depth.



Makeup by Ashley Lueckenhoff and Nikki Clark

• We wanted to give Staci a look that she could do by herself at home. She’s married with kids, so we wanted something low-maintenance.

• We used a tinted moisturizer to even-out her skin. We put a lot of focus on her eyes by contouring along her brow bone and using natural brown tones.

• We enhanced the cheekbone by using bronzer underneath the blush, it gives the illusion of high cheekbones and takes five pounds off the face instantly.

Makeup 101

I think it’s important to find people that you work well with in the fashion industry and keep working together. Fashion is ever changing, so it’s nice to know that you have a team you can always go back to and be on the same page with.