"Paani Puri!? Clothing? A Clothing Company!? Really?!? That's crazy! silly! and even goofy! YUP! that is the same reaction we've received every single day since 5:30am on April 20,2009. 5:30am!?! WHAT?? Yes, at 5:30am Rish Oberoi was watching Batman-The Dark Knight, but could only think to himself, "how amazing would Paani Puri be right now? "While sitting there in a daze, hoping to somehow find Paani Puri around his house, he began to think how funny, no, how CRAZY!! it would be if "The Joker" was eating Paani Puri!!! This thought stuck in his mind, and that very same day he went through his phone book to call anyone who could create this image. And EUREKA! He found her! Wait Wait, before we go on, her name is actually EUREKA! (this is the most serious part of the story and not a joke
.). That's how Paani Puri started; simply a joke made into a reality."
Paani Puri Clothing (PPC) hopes to grow into a unique, global urban clothing brand and aspires to have the following of true, passionate lovers of all forms of art and innovation. PPC is not like any other clothing brand in India's market today and plans to introduce a new urban style which has been inspired by the vast world of pop art and culture.
PPC caters to a wide range of individuals by introducing many different styles of art, using a range of known personalities, movies, music albums and cartoon characters. Each design has a relationship to a commonly loved food, Paani Puri. The concept of Paani Puri is to introduce a new form of thought and love for a food product which has never been explored to this depth.
Paani Puri's vision is to release art through T-shirts, shoes, bags, hats, jeans, shorts and other "platforms" our artists can use as their personal "canvas". We want to open up the door for our consumers to re-live what they loved as children with a small twist.